The role of visual engagement in enhancing customer experience

Today, businesses are continually striving to provide positive customer experiences and enhance customer satisfaction and loyalty. Over the years, the CX industry has adopted many advanced tools to achieve this goal. 

One of the latest ways CX organizations are trying to achieve this goal is by adopting visual engagement tools like augmented reality (AR) and virtual reality (VR). They allow organizations to create immersive and personalized experiences for their customers, increasing loyalty. 

In this article, we will explore the role of visual engagement in enhancing customer experience and unlocking customer satisfaction.